Licensed Collections, Brand Extensions Part of IHA Product Preview

February 07, 2017

Licensed Collections, Brand Extensions Part of IHA Product Preview

 

 

February 7, 2017, Andrea Lillo

ROSEMONT, Ill.—As housewares companies prep for the International Home + Housewares Show next month, the IHA held a showcase event last week for media to highlight products that will debut at the show.

One conclusion that could be drawn from the preview is that health and wellness remains a major trend in housewares.

Among the products designed to promote a healthier lifestyle is the M Cushion from Global Ideas Direct, which provides a heated shiatsu massage with the press of a button. Measuring 18-by-18 inches, the pillow comes in a variety of designs, giving it a decorative function along with its stress-relieving qualities.





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